About this course
In this course, you'll learn the “best practices” for small business local marketing. We will discuss “what” you should focus on with your marketing strategy and “why.”
This course is designed to answer common questions and ensure that you’re working on the right things and moving in the right direction.
In this first lesson, we will define the course objectives, and lay out a short-term 30-day plan, as well as our longer term (90+ days) marketing strategy.
The core of any digital marketing strategy is a lead-generation (or sales) funnel. If set up properly, this is the quickest way to gain some initial momentum to launch or grow your business. The key elements we will discuss are PPC ads, targeted landing pages, lead capture, and email marketing.
In this lesson we will discuss some supporting marketing tactics that will run in parallel with the funnel. These include basic SEO, submissions to directories, and analytics.
Looking at 90 days and beyond, we will set ourselves up for long-term success. In the lesson, we discuss content marketing, SEM, and organic social engagement.
Once you have the fundamentals establish and your marketing is humming along, you can add a few supplementary promotional efforts to give your growth a further boost. Traditional ads, direct mail, public relations, influencer outreach.