Hi, I'm Rick!
I'm a digital marketing professional with a "full stack" of competencies including web design, PPC ads, SEO writing/editing, email automation, social media, marketing funnels, as well as traditional advertising.
My Approach to Marketing
I’m an experienced Marketing & PR Professional with a demonstrated history of success in the healthcare, travel, and non-profit sectors.
I’m a digital story teller with a particular passion for content marketing and creative writing. I have a wide knowledge base when it comes to utilizing the many diverse tools available to marketers today, both traditional and digital.
Most importantly, I have the ability to see “the big picture” in order to clearly connect the brand across all platforms so that everything works in sync towards the common goal.
Working with Rick was a great experience from beginning to end. He listened to what I wanted, and delivered it. I was amazed at how fast I got results from my new online platform!
I can't say enough about Rick's professional, expert, efficient, and thorough approach to creating a website for me as well as upgrading my blog!
Author & Photographer
Everything was great from start to finish, including the ongoing communication. And I was thrilled with the final result... my website looks fantastic!
Dr. Lisa Ortigara Crego
Director of Marketing & Social Media
Faculty Advisory Board Member
Digital Marketing Instructor
Palm Beach Opera, West Palm Beach — Marketing & PR Manager
JULY 2016 - JULY 2020
Responsible for the creation, implementation, and management of:
- All strategic marketing and communication plans in order to increase visibility in the community, attract new patrons, and further engage current patrons.
- All current and future ticket sales strategies and initiatives, including oversight of all Box Office efforts and team members.
- All marketing and communication collateral, including print ads, direct mail, digital display ads, social media marketing activities, and email campaigns.
- Press releases and pitches to local, regional, national, and industry media.
- Company websites, with particular focus on content marketing and top-of-funnel audience acquisition efforts.
Simple Digital Branding, West Palm Beach — Owner and Independent Digital Marketing Consultant
AUGUST 2012 - PRESENT
Providing services to small businesses, professionals, and entrepreneurs including, but not limited to:
- Content Marketing
- Social Media Strategy and Facebook Ad management
- WordPress Website Design with focus on UX
- Website Management and Maintenance
- Automated Email Marketing Campaigns
- Sales Funnel Split-Testing and Optimization
- Google Search and Display Network ads
- Web Analytics (Including Facebook and Google)
- On-Page and Off-Page S.E.O.
- WordPress Training for Small Business Owners
Pfizer Pharmaceuticals, Rome, Italy— Marketing Consultant and Content Editor
FEBRUARY 2011- JULY 2012
- Writing, translating, and editing of both medical and marketing materials, including print content, web content, and social media content.
- Facilitating written correspondence between Italian employees in Rome and native English speakers in other European locations.
- Providing English language support and education to employees in the Marketing Department at the Pfizer Italia headquarters.
Stetson University, DeLand, FL — Bachelor of Science in Biology & Chemistry
Loyola University, Chicago, IL — Doctor of Dental Surgery
Florida Atlantic University, Boca Raton — Bachelor of Arts in Languages, Literature, and Creative Writing
English — Mother Tongue
Italian — Native Fluency
Spanish — Working Knowledge