Blogging, Digital Publishing

Writers write, that’s what they do. However, many writers are uncomfortable with blogging, as if it’s an entirely different mode of expression. Which

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Digital Publishing, Writing

Here’s the problem: How do you cost-effectively advertise a one-off product that only sells for three or four dollars? Yes, I’m talking about

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Content Marketing, Internet Marketing

Statistically speaking, more people are attacked by hippopotamuses than by lions every year in Africa. They are deceptively dangerous creatures, and we’d all

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Content Marketing, Podcasting

Everybody is always looking for the next “next thing” to give themselves an edge over the competition in a battle for the attention

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Branding

Recently I gave a presentation to new graduates at Keiser University in West Palm Beach about building an online platform. By “platform” I

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Blogging, Internet Marketing

A famous classical composer once asserted, “I’ve never taken any music lessons, I’m totally self-taught. Therefore, I don’t trust any knowledge that I

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